Deal
Compare baseline and proposal economics across price, volume, on-invoice and off-invoice conditions, trade spend and cost. See net revenue, contribution, margin impact, break-even volume and volume sensitivity.
Commercial Decision Intelligence · by Jan Höck
Commercial Decision Calculator
Stress-test the economics behind a deal, promotion or listing before you commit. Compare the proposal with the baseline, see what has to happen for the case to break even and understand which assumption drives the result.
Open the calculatorOne calculator. Three commercial decisions.
Built around the decision, not a single KPI
Promotion
Separate the effect of incremental volume from the effect of weaker unit economics and fixed promotional spend. See incremental contribution, promotion ROI and the units required to break even.
Listing
Test a listing using points of sale, expected rate of sale, cannibalisation, listing fees, activation cost and recurring fixed cost. See current-year contribution, full-year run rate and estimated break-even timing.
Why this is more than a promotion calculator
A commercial decision has a baseline, a trade-off and a break-even
A promotion can increase revenue and still destroy contribution. A customer deal can look attractive on volume and still require an unrealistic break-even. A listing can generate positive unit economics and still fail to recover upfront investment.
The calculator therefore does not stop at revenue or one ROI number. It connects commercial conditions with variable cost, fixed spend, contribution, break-even and sensitivity so the underlying economic trade-off is visible before a decision is made.
Method
Transparent inputs. Deterministic calculations.
The calculation engine uses explicit commercial inputs and versioned formulas. The same inputs produce the same result. This makes the output suitable for reviewing assumptions, comparing scenarios and documenting the economics behind a decision.
The calculator is a decision-support tool, not a substitute for company-specific accounting definitions, approval policies or management judgement.